Jim Tressel

Big-10 Head Football Coach, University President, Hall of Fame Recipient, Avid Reader and Youth Mentor

Jim Tressel served as president of Youngstown State University from 2014 to 2023, and was the former head football coach at The Ohio State University from 2001-2011. His tenure as head coach came to a sudden end in 2011 after National Collegiate Athletic Association (NCAA) violations by players.  After this unexpected development, Tressel was forced to reexamine the remainder of his career. His entire professional life had been guided by hard work and helping others, and as he moved forward, Tressel remained committed to his core values. “I always wanted to have that opportunity to think what was next, now it ushered in a little bit more quickly,” said Tressel. He lost his coaching position over Memorial Day and within a week, “I kept getting all of these calls asking me to come do this or that with other people and I said, ‘You know what, I’m not doing anything until I read 100 books.’ I started that, and I got up to about 30 books and I didn’t want any of them to be about sports.” Some companies respected his plan and suggested some reading about their own industry. “I had gotten calls from Chesapeake Energy. They had wanted me to come on because they were going to start getting this plan in Ohio. They thought I might be a natural with them to develop it. So, they gave me three books. All of a sudden, I got into energy. I got to about 32 books and I was feeling good about what I was learning.”  But in August, he got a call from Jim Caldwell, coach of the Indianapolis Colts. “He called me and said, ‘Hey you know, we’re not going to have Peyton Manning, we’re going to be terrible. Could you come and help me a little bit? I’d like to win a couple games.’ What’s funny is that Jim is a voracious reader. Riding on the bus to a game, he’d be reading a book. I asked him how he became such a reader, and he said that his parents demanded such good grades, and he went to the University of Iowa and played football.” Tressel explained. “There was no question he was going to have good grades, but he wanted to go out with the fellas at night. He came up with a way to get all of his homework done whether he was riding the bus on the way to class,” said Tressel. Tressel hadn’t reached his 100-book goal yet, so he had some reservations. “Jim said, ‘You can work from home and just come three days a week.’ Columbus and Indianapolis aren’t far. I asked him to let me think about it, then I asked my wife because I had made this commitment. She said, ‘Do it. I’m tired of you being around here seven days a week. Get out of here. If you ask me one more time, ‘What are you doing today?’ For our sake, it was time. So, I did it.” His decision became pivotal. “It made it clear to me that one, I didn’t want to do this,” Tressel said. “It really affirmed that it was time to take on something new and grow. But I had no idea what that was going to be. As the season was going on, I was pretty clear at the end of the season that after I had this experience it was time to move on.” Tressel had a lot of opportunities to consider.  “In December I was getting calls from headhunters about small college presidencies.” Tressel had attended a small Ohio School, Baldwin-Wallace College, where his father was the football coach. “I was a small college guy, in fact. I had a guy from Connecticut stop at my house in Columbus and he was the President of Trustees at Wittenberg University. I had never thought of that, but I knew I wanted to be in education. He told me he wanted me to interview with their committee in Columbus and they would be downtown in a hotel with 22 people.” He interviewed for the job and said, “When I got home, my buddies from Baldwin-Wallace called me and said that they heard I interviewed with Wittenberg, who was their rival. They said, ‘Our presidency is open, you better come interview for ours.’” So Tressel interviewed at Baldwin-Wallace. “I went back to Columbus and got a call from the president of the University of Akron, where I had got my Master’s. He called and asked me to come and meet with him and that I ought to work with them.” I said, “That’s funny that you mention that because I just interviewed for these two. I don’t even know if I’m going to make it to the next step.” I agreed to visit with him. Northeast Ohio was home, and Akron was the one that gave me my first chance and there was some sentiment there. I went and met with him and he asked me to come on as a vice president. I went home and that night, the two schools called back and said that I was in the final three and I have an on-campus interview. Now, I’m scared because I didn’t know if I could do this.”  However, he chose to take it.  “None of it was orchestrated,” he said. “It was all studying what is next.” From here, even though he was learning what the university needed, he didn’t feel like he was under what he calls duress.  “What I think we need in life is for the game to slow down and not feel the duress so that we can do what we have to do and stay focused. Execute what we have to and not allow the duress to affect our performance. I remember William White who played at Ohio State, telling me when he was with the Atlanta Falcons. He talked about the key to being successful is to just slow the game down. Slow it down and understand what’s going on. He said that the same thing is true in life. Slow the game of life down so that you can make good decisions and execute.”  Tressel learned and improved in this new venture. After two years at the University of Akron, Tressel became the President of Youngstown State University. One of his biggest frustrations from coaching, the NCAA scandal, followed him to higher education, too.  “People would talk about my players that did this or that. So often, not publicly, I would be like, ‘If you would have grown up where he did and had the same role-modeling, or lack thereof, you would have gotten to the point where he is now.’ I said to my department chairs, ‘Guys, the only thing I’d like you to be willing to do is make sure you and your faculty treat every kid exactly the way you would treat your own children with those expectations because I know all of your kids are brilliant.” He urged the faculty to be more hands-on. “Make sure they are managing their class schedule while involved with internships and extra-curricula’s. Don’t wait three weeks to find out if they went to class. If they are five minutes late to the first class, you’ll nip that right there because that is not what is expected or what it’s going to take to be successful. If you just do that with all of your students, you’ll be fine.’ There are some faculty that do just that. But there are some faculty that think, ‘Hey, they’re big boys, they’re adults.’ There are some students that think they’re adults and don’t want to be told what to do. It’s not easy for us. There are some, at our college, that feel as if those habits should have been developed by now and that’s not our job. Our job is to take them to the elite intellectual level. If they don’t want to do it then, that’s their problem.” During a guest lecture on the economics of sports, a student asked Tressel, “‘What’s different about what you did all those years in coaching and what you’re doing now?’ I said, ‘There are so many things that are similar, but one observational difference I have is as a coach, if we succeeded it was because we had a really good performance by our players. If we didn’t succeed, it was the coaching.  That was just our mentality. What I’ve learned in higher ed is that if the students didn’t succeed, they weren’t prepared, and it was their problem. If they did succeed, it was the brilliance of the faculty member. So, it’s just the opposite mindset.’” Growing up, Tressel said, “There was nothing more important in my life than education and college education.”  He said he was heavily influenced by his grandfather. “I watched my grandfather, who was a farmer, herd dairy cattle, and there was no such thing as a day off. We were up at 5 o’clock to milk cows and then we were up again in the early evening and worked in between, and that was seven days a week. My father went on and became a teacher and coach. My grandfather never had a chance to watch him coach. My dad left the farm environment, but he wanted to make sure we understood the farm environment. So, our vacation when we were little kids, every summer, we got sent to the farm individually and we worked for a week to understand. They assumed it would be a great experience. So, just to watch the work ethic that it takes. My father wasn’t a farmer, but he had those exact same qualities in his work. My mom, who was not a professional, spent every day of her life serving somebody, whether it was us, the PTA, or the community. Every single day, she was working extremely hard to make it a better place.” From his upbringing and his professional experience, he has distilled his learning into five guiding principles.  “There are five non-negotiables and I always give them to them in descending order. The fifth important one is work ethic. I’ve never seen anyone great that didn’t work extremely hard. I’ve never seen a great team that didn’t work extremely hard.  “Number four in my list is talent,” continued Tressel. “You’ve got to become competent in what you do. You’ve got to have some talent. I could practice basketball all day long and I’m not playing for the Cavs,” he went on. “My number three is curiosity. I’ve seen people work hard, develop their competencies, have capable talent, but they’ve lost the curiosity to get better and someone ended up beating them. Curiosity is a non-negotiable and it’s even more important than work ethic and talent.  “My number two is grit. I’ve seen teams who worked hard, who were talented, who were curious, constantly studying the films and trying to find ways to get better, but they got hit in the mouth and they couldn’t handle it. They didn’t have that ability to deal with adversity. They hadn’t thought about it in advance. The one thing we talked a lot about to our teams was that I say, ‘I’m old enough now that I can predict the future and I guarantee you, here is your future. It’s going to be combination of things you hoped for, trained for, and wished for, going exactly the way you thought it would and some things that you can’t believe the way that they happened. It’s going to be a combination of the two and it is the ones that you didn’t plan for that twill determine how close to reaching your potential you can get.’’ Tressel’s number one non-negotiable is, “You have to be selfless. That’s hard as humans. We’re all selfish by nature, but you have to work together as a team. You have to work hard at trying to be selfless and that is difficult. It’s not just something you say, ‘Well, I hope to be selfless.’ You’ve got to think about ways to be selfless. You’ve got to have constant dialogue and recognize selfless activity.  “Those are kind of my five non-negotiables,” Tressel concluded. “In education, sometimes I’m afraid that we spend so much time trying to give temporary knowledge. They don’t need us for knowledge, they need us for ‘What’s it going to take to make it in this tough life?’ It’s difficult for us, as educators, because chances are that most of us had no problem in school, most of us had a pretty good life with not a lot of duress. Yet, we’re being assigned to help someone along, but we’ve never been in their moccasins,” Being selfless is a start, he said, because it generates empathy and the compassion necessary to understand others who come from different circumstances. “To feel it,” he said. “To recognize their opinion and where they’re coming from.

If you enjoyed this story, consider ordering Mark’s new book.

Bonnie St John

Paralympic medalist in skiing; Motivational Speaker; and Founder of a youth trust fund

The 1984 Paralympic Winter Games in Austria

She could only hear the cheering of the crowd and the hammering of her heart as she flew by on the slalom course. Soon, she found her space and moved into a Zen-like calm with only the woosh, whooshing of her skis as she expertly maneuvered around each flag. She had never gone faster—not even in her dreams. Skiing had become so much a part of her that decades later her husband would kiss her awake.

“You were skiing again, weren’t you?”

“All night,” she would reply beaming.

Yes, everything was finally coming together, and then she lost control and spun out on a slick patch, landing on her butt in the middle of the course. “Nooooo!” All the years of training adding up to nothing; all the fanfare that would never be. The gold was gone for sure. Then, a voice in her head cut through all the buzzing anxiety. “Get up, Girl. You’re not over yet.” And somehow, she did. Up, up and back to her rhythm. Nothing else mattered but getting up, just like when she was a little girl first leaning to walk on her artificial leg.

And indeed, it was far from over. Each of her competitors had also fallen on the same patch of ice. She won the silver and two bronze medals that day and was declared the second fastest woman on one leg and the first African-American woman to win a medal in any Paralympic event. Her unusual road to Olympic victory inspired the quote, “I learned that people fall down, winners get up, and gold medal winners just get up faster,” which was prominently featured on a Starbucks cup. It can be seen as an encapsulation of her personal philosophy of life to embrace resilience and never ask for permission.

How did downhill skiing become the life obsession of a Black girl from Detroit with one leg? One day, her mother came home with a photo of a skier with one leg with the caption, “I can do this, I can do anything!” Bonnie’s first thought was that Black people don’t ski. However, even though her mother was too busy and financially strapped to give her skiing lessons, that image stayed in her mind.

Bonnie was born missing a growth sensor in her right femur, which meant it didn’t grow like the other one. When she was five, she had the bottom part of her foot and some of the leg amputated so that she could wear a prosthesis. In spite of these challenges, or because of them, she graduated magna cum laude from Harvard, became a multi-medal winner in the Paralympic games, a celebrated motivational speaker, and a bestselling author of inspirational books including How Strong Women Pray, Micro-Resilience, How Great Women Lead, and Live Your Joy. She also develops training and leadership programs for Fortune 500 companies to teach women to be more resilient both in business and in their daily lives. She helps multi-cultural women in particular to build support networks and learn how to more effectively communicate with men in the corporate world and take charge of their careers. Men and women have very different ways of presenting themselves to the world. For instance, men are much more comfortable “bragging” to others about their accomplishments. Instead of simply telling women that they must “brag” more, she encourages networking and teaching women to be “helpable,” which has nothing to do with being dependent or needy.

You have to be somebody that people want to pick to give away the awards on TV. You have to be the kind of person that people want to help. What does that mean? It means being available, being visible, sending really good thank you notes when people help you. It means getting out, meeting people, connecting, and even asking for help, too.

Bonnie St. John is also concerned about the rising stress and depression levels among adolescents, which has been attributed to social media because teens are constantly comparing themselves to others and trying to present a perfect image. In her speech directly addressed to high school students, she emphasized the differences between looking extraordinary and being extraordinary. She asked them to list how these two concepts contrast.

Looking extraordinary is really for everyone else, being extraordinary is for yourself. Looking extraordinary lasts five minutes; you post the picture and you move on. You need another picture tomorrow, and the next day. Looking extraordinary is fleeting, being extraordinary is lasting.

They came to the consensus that looking extraordinary can actually get in the way of being extraordinary. It will suck your energy and make you do things that aren’t going to help you be the best version of yourself because you’re so worried about being the best version of somebody else.

In many ways, she inherited her optimism and toughness from her mother who had suffered many setbacks as a child. She was raised by an alcoholic single mother who had dropped out of school in the fourth grade. Her mother was both physically and sexually abused by her stepfather. And even though she was forced to walk past the beautiful school for affluent White kids every day on her way to the run-down, Blacks-only school, this strong-willed girl somehow learned the value of education, went on to get her Ph.D., become an educator, principal and a transformational leader.

One of the biggest things I got from my mother is to work at being positive. I am a motivational speaker by profession. I inherited that. She used to write affirmations. She would write down a positive statement over and over, almost like journaling. If your brain says, ‘No, that’s not possible,’ you rewrite your brain’s commentary. You write affirmations and then you kind of process the commentary. Even though she had demons, she worked to fight them. That is something I certainly inherited, the concept that you could overcome challenges, you could dream big. Positivity is a muscle that you have to exercise, just like going to the gym. She clearly gave us examples of what to do in the face of adversity.

This woman who had dropped out of school in the fourth grade made a pact that she would educate her children and fill her house with books. All three were awarded scholarships to a private school. Nothing was beyond reach. She never catered to her children by doing everything for them. She could have over protected Bonnie because of her disability or because she was the baby of the family, but instead she was expected to do everything her sister and brother did. She was responsible for doing household chores, walking to school, and working at a fast-food restaurant part time in high school. She never quit even through the hard times. She never backed down because she never realized that that was an option. Their mother was always cultivating passion and planting seeds of inspiration in her children. She would then stand back to watch them flourish.

Bonnie was also sexually abused as a child, as her mother was, which she realized was part of the legacy of not respecting her own feelings, not being very in touch. She says, “Some of being able to be tough on myself was probably because of being very shut down emotionally. My mother had also been abused and was very tough on herself. It kind of goes down the generations.” When he left, it was like “a dark cloud had lifted from our lives.”

Many years ago, Bonnie stopped wearing her cosmetic leg covered in “flesh-colored” foam, which her daughter always referred to as the “Barbie” leg. It was not at all functional and would lose its shape like a worn-out couch cushion. She always felt much more powerful in her metal “Terminator” leg, which would usually bring about compliments and lots of compassionate questions from strangers. For example, when she met the Dali Lama after medaling in the Paralympic games, he said, “I love your leg!” with his usual infectious enthusiasm.

As a Black woman with a disability, she has experienced racism, sexism and ableism, which over the years, she has come to realize are all linked. People who are uncomfortable with those who are different will discriminate against all minorities. Her mother taught her not to take it personally when people say offensive things. However, the motivations are very different. She has found that racism is much more hate-based and toxic, while ableism is more well-meaning yet patronizing. As every person with a disability can no doubt relate, people try to “complement” her by telling her that she is not really Black, not really disabled because she moves so well, is an accomplished athlete, and has had so much success in her life.

They don’t understand that what they are actually saying is ‘my stereotypes of Black people and people with disabilities are so bad that I’m going to compliment you by saying you’re not those things.’ I think they would be surprised to hear that that is what they’re effectively saying because they don’t realize it. Another thing people say is, ‘I’m color blind, I don’t see color, I just see people.’ Again, what they are saying is, ‘I don’t want to deal with the complexity of your reality.’ If you’re Black in America, there are a whole lot of things that you’d have to deal with. I don’t get to choose to say, ‘I don’t see color,’ because, it’s part of my reality. Somebody who is White saying, ‘I don’t see color, I just see people’ is saying, I really don’t want to know what you have to live with.

As Bonnie stood at the Olympic podium, the three medals heavy around her neck, she was in a state of shock and had a permanent smile about to crack her face in two. Her life had truly changed with the attainment of this dream. How did she get here? She never gave up and never asked for permission.

If you enjoyed this story, consider

nec gravida tempor dolor convallis. facilisis in nec gravida tempor dolor convallis.
facilisis in facilisis tempor libero, orci cursus nec orcial nec gravida tempor dolor convallis

2-way access:
  • To purchase the THRIVE book separately, click “Buy Now”
  • Want to purchase only the Toolkit? Click on the ‘Get Toolkit’ button to access it instantly